Posted: 20 March 2019

Why is protein transparency important?

In the UK, 48% of pet owners deem health-boosting ingredients to be just as effective for pets as they are for humans. It is no surprise that high-protein claims are very attractive in the pet food market as well (Mintel, 2019).

Consumer Trends

Our clients are increasing the amount of research they are doing on their pets food and expecting proof of ingredients before purchase. 

Quality of protein

Pet owners also recognise the need for quality over quantity. With research from Mintel on the UK pet food industry, six in ten adults with either a cat or a dog note that the quality of meat is more important than the overall meat content.

Here at DotDot DogFood we ensure your recipes are of the highest quality. Using 'Freshtrusion technology', this cooks the meat at a gentle 90 C temperature keeping in the freshness and protecting the proteins. Traditional category 3 meats & oils are rendered at circa 300 C which reduces the nutritional goodness and damages proteins, therefore decreasing the bio-availability to the pet.

Transparency is needed

Half of UK cat and dog owners find the ingredients list on pet food difficult to understand. This has driven DotDot to have clear and transparent ingredients and we ensure you are aware of the exact proportion of meat and fish content in our recipes.

All of our Grain Free recipes include a selection of the finest prepared nutritious and highly digestible animal protein sources. They are also natural, complete and balanced with no added colours and preservatives

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